The name will change, but what remains is the mission to provide high-quality, dignified and compassionate care and services to all residents as well as enrich the experiences of older adults through a broad range of housing and support services that reflect their individual spiritual, social and cultural values.
About a year ago, the Board of Directors of The Jewish Home of Eastern Pennsylvania, Elan Gardens and Webster Towers identified an opportunity to more closely align the identity of these communities. The services of a professional marketing and rebranding firm was engaged to assist our Boards with further evaluating our brand and exploring a naming structure for our communities and a parent entity.
In addition to establishing a naming structure that appropriately represents the entities as part of a larger organization, another goal of the rebranding effort was to overcome the public’s perception that living and working at the “The Jewish Home” is limited to only those of the Jewish faith.
Additionally, while The Jewish Home has a long and rich history of providing quality care, the current name carries a stigma of a stereotypical “old folks home.” Identifying a name that more accurately represents our care of residents, regardless of cultural background while also providing a more realistic perceptual view of our current model of care was the overarching objective.
In September, the Jewish Home of Eastern Pennsylvania will transition to its new name, Elan Skilled Nursing and Rehab, A Jewish Senior Life Community. Our sister organization, Elan Gardens, will now be Elan Gardens Senior Living, A Jewish Senior Life Community. Webster Towers will retain its name and also carry the moniker, A Jewish Senior Life Community.
The new naming structure better positions the entities as part of a continuum of care while maintaining a connection to our roots. The word Elan has significant meaning to the Jewish population but also has positive meaning and connotation to those of all faiths.
The services provided by these entities throughout the northeast region will be overseen by the leadership and governance of Jewish Senior Life of Eastern Pennsylvania, the newly established parent organization.
The Board of Directors desire to select a name that represents that our Jewish traditions, ethics and guidance in providing quality services will better position us for continued success.
This rebrand will usher in a new era and many positive changes for the entire organization, particularly Elan Skilled Nursing and Rehab.
Over the past several years, the model of care provided in nursing facilities has evolved to providing more acute nursing and rehabilitation services to those in need of short-term services in order to return home.
We will be recognizing our supporters with a beautiful donor wall and naming opportunities. Just as our Harry and Jeanette Weinberg Alzheimer’s Unit is recognized for its exceptional care of people with memory impairment conditions, we expect that very soon we will also be recognized as a leading provider of short-term rehabilitation and dialysis services.
More than one hundred years ago, our organization began as an orphanage – The Jewish Home for the Friendless.
Today, we are a multi-site senior living provider offering a full continuum of independent living, personal care, transitional care, memory-impaired services, and long-term care to seniors from all faiths from communities throughout Eastern Pennsylvania. It is the dawn of a new era, but with the same quality and range of services.
Senior citizens from all faith communities continue to benefit from the leadership and innovation that Jewish Senior Life, Elan Skilled Nursing, Elan Gardens and Webster Towers provides.